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Popular tax-smart gifts

Many people are increasingly choosing to give non-cash assets, so they can have a bigger impact at less cost to them.

Explore tax-smart gift options

Learn about gifts that maximize the impact of your support while providing tax benefits for you!

Qualified Charitable Distributions

Use your IRA to make tax-free gifts that benefit you and our mission.

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Stocks and securities

Many people love donating stock or mutual funds because it may help them avoid paying capital gains taxes.

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Donor Advised Funds

Easily recommend grants to WGVU Public Media for tax-efficient giving.

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Cryptocurrency

Donate Bitcoin, Ethereum, and more to save on taxes and make a big impact.

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Connecting communities through public media

Mission: Connecting with communities using the strengths of public media to educate, inform, inspire and entertain.

Vision: WGVU’s vision is for an improved quality of life for all members of the community through access to high-quality cultural, educational and entertaining content built upon authentic relationships, recognizing our true strength lies in our ability to work together.

We’re here to help you meet your goals!

Our team would be happy to speak with you in confidence about your giving goals, with no obligation.

Name: Molly O'Brien

Title :Major Gifts Officer

Phone: 616-331-6528

Email: obrimoll@gvsu.edu

Already included us in your estate plan? Let us know

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More ways to make an impact

Gifts in a will or trust

Donations in your will or trust are (by far) the most popular type of planned gift. Learn more, or get help starting your will (for free!).

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Beneficiary designations

Gifting assets not covered by your will — like 401(k) or IRA accounts — may help your heirs avoid unwanted taxes, even if you’re below the estate tax threshold.

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Gifts that pay you back

Give assets while providing yourself or others with income for a period of time or distributions at a later date.

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